For nearly 50 years, the Cato Institute has been the indispensable source of principled, rigorous policy solutions that advance human flourishing. Grounded in the enduring values of individual liberty, limited government, free markets, and peace, Cato has played a pivotal role in shaping the battle of ideas—bending the arc toward freedom and unleashing the boundless potential of a truly open society. And today, in so many ways, is the best time to be alive in human history—thanks in no small part to the pursuit of a freer society, a cause to which Cato has been resolutely committed.

Yet society stands at a crossroads. One path leads toward an ever-expanding state—marked by political tribalism, centralized control, and economic stagnation. More and more aspects of American life are dictated from Washington, subject to the whims of bureaucratic overreach and partisan entrenchment.

The other path—the one Cato envisions and fights for every day—is one of decentralization, self-determination, and the enduring resilience of free individuals and civil society. This is a path where liberty is preserved against the encroachments of the state, economic dynamism flourishes, and human progress accelerates, unimpeded by the heavy hand of government.

Periods of uncertainty and crisis have always been moments of opportunity—times when bold ideas can reshape the future. Now is such a time. We must seize this opportunity to accelerate the movement for liberty, ensuring that our society chooses the path of freedom over control, of progress over stagnation.

To that end, the Cato Institute has launched the Vision for Liberty campaign—a strategic initiative to expand the reach of our ideas, fortify our networks of influence, and engage new audiences in new ways. Through targeted investments in policy resources, outreach, marketing, technology and innovation, and education, this campaign will drive impact where it matters most—on Capitol Hill, in state legislatures, across digital plat-forms, and in the classrooms where the next generation of leaders is formed.

As we approach Cato’s 50th anniversary in 2027, our vision for the next 50 years is clear: to ensure that the principles of liberty remain at the forefront of policy debates and that the world we leave to future generations is freer, more prosperous, and more just.

Strategic Investments

The Vision For:

Ideas - Annual Report 2024
Ideas that Drive Change

Ideas have consequences. Ideas shape history. Cato exists to ensure that the best ideas drive our national policy debates. That’s why we’re expanding our efforts in critical areas like defending the free economy; moderating taxes, budgets, and entitlements; and promoting free speech, while strengthening our outreach team to connect Cato’s ideas with policymakers and the public. We are expanding our Government and External Affairs team to increase Cato’s influence at the federal and state levels, and we are launching more targeted, strategic policy initiatives to build on our past success.

Future Generations - 2024 Annual Report
Future Generations

We must reach more young people with the ideas of liberty and develop the talent pipeline for the next generation of libertarian leaders. We are expanding our projects for young people, including Sphere and Cato University, dedicating more resources to our websites Lib​er​tar​i​an​ism​.org and Human​Progress​.org, and creating engaging content that leverages our best-in-class digital tools to reach thousands more young people.

Tech - 2024 Annual Report
Bringing Liberty to Life

Preaching to the choir won’t change the world—real impact comes from breaking through echo chambers, reaching new audiences, and injecting our principles, research, and solutions into every major policy debate. Cato influences millions each year, including thousands of policymakers, but the potential to grow is still enormous. To amplify our reach, we’re expanding our marketing and communications teams, strengthening content distribution, and developing cutting-edge digital products to put the case for liberty in front of more decisionmakers and citizens than ever before.

Cato’s Vision for Liberty campaign is already delivering a real, measurable impact—we have scaled key policy initiatives, deepened engagement with policymakers, and amplified our reach through cutting-edge digital content and education programs. With the steadfast support of our Partners, we have strengthened our ability to challenge government overreach, shape national debates, and cultivate the next generation of liberty-minded leaders.

This report showcases that impact. You will see how Cato’s scholarship and outreach have shaped policy, influenced critical debates, and empowered individuals with the ideas that drive human progress. You will see the numbers that reflect Cato’s remarkable growth and the stories that illustrate our expanding influence.

To date, our Partner community has provided more than 260 million toward these goals. This increased support has already enhanced our impact:


Ideas 2 Annual Report 2024
Ideas that Drive Change
  • Added policy staff in critical areas including budgets, entitlements, and taxes; economics; technology and free expression; energy; and liberal thought
  • Expanded Cato’s Government and External Affairs team from 4 to 13+ staff members to increase our state and federal influence
  • Scaled key policy initiatives to bend the arc of ideas toward liberty
Hands - 2024 Annual Report
Future Generations
  • Relaunched Cato University as an educational program for undergraduate students, engaging 129 students in its first year
  • Grew Project Sphere’s reach to 1.5 million+ middle and high school students and 12,000+ teachers annually in just five years
  • Continued to develop engaging educational content that introduces young people to libertarianism and cultivates a pipeline of
Friedman - Annual Report 2024
Bringing Liberty to Life
  • Transformed Cato’s Hayek Auditorium into a state-of-the-art production studio
  • More than doubled our marketing, media, and communications department to achieve greater exposure and reach
  • Launched Cato’s Content Lab to create distinctive digital experiences that use multimedia storytelling to explain policy ideas—resulting in users spending over 21% more time on webpages featuring this content compared with traditional, text-only policy studies.

As we approach our 50th anniversary, the stakes have never been higher, nor the opportunities greater. The fight for liberty is never finished, and with your continued partnership, we will build on these successes—advancing our mission and ensuring that the principles of a free society remain at the forefront of today’s most pressing debates.

Throughout this report, you will see not just what we stand for, but what we have achieved—and how, together, we are making the case for liberty stronger than ever. If you would like to learn more about how you may participate in Cato’s Vision for Liberty campaign—whether by increasing your annual gift, making an extraordinary campaign gift, or declaring a legacy gift—or if you have questions about our campaign priorities and impact to date, please contact Cato’s Vice President for Development Harrison Moar at harrison.​moar@​cato.​org.