Thomas Sowell has some interesting thoughts about political rhetoric:
An issue can be enormously important and well within most people's understanding. Yet the way words are used can determine whether people are aroused or bored.
One of those issues is what legal scholars call "takings." There is a masterful book with that title by Professor Richard Epstein of the University of Chicago Law School.
But if you are in a bookstore and see a book with the title "Takings" on its cover, are you more likely to stop in your tracks and eagerly snatch it off the shelf or to yawn and keep walking?