“Bijan Pakzad, an extravagant fashion designer and boutique owner who happily and unabashedly made wealthy men look rich, feel rich and smell rich,” has died, reports the Washington Post. Mr. Pakzad explained that he catered to customers who “normally aren’t concerned about inflation.”
His slogan — “the costliest men’s wear in the world” — helped his opulent clothing store become known as the West Coast’s one‐stop Savile Row.
While drinking champagne presented by white‐gloved butlers, customers could shop for $2,500 silk pajamas, $1,500 cologne, a $24,000 mink‐lined topcoat, a $19,000 ostrich vest, $55,000 crocodile luggage or even a $120,000 Mongolian chinchilla bedspread lined with silk.
Who could afford such clothes? Warren Buffett and Bill Gates? Yes, but they don’t look like they spend so much money on clothes. The Post names a few customers:
From the moment in 1976 when Mr. Pakzad first opened Bijan, his Rodeo Drive emporium, three words bedecked the entrance: “By appointment only.”
The locked‐door policy made clear that Mr. Pakzad exclusively catered to men who had money, power or fame — and usually all three. His clients included President Obama, Frank Sinatra, Cary Grant, Stevie Wonder, Arnold Schwarzenegger and Michael Jordan.
Wait, President Obama? That’s not the same Barack Obama who told college graduates not to “take your diploma, walk off this stage, and chase only after the big house and the nice suits and all the other things that our money culture says you should buy,” is it?