I have a review in today’s Wall Street Journal (subscription required) of Benjamin Barber’s new book Consumed, which examines the supposed perils of material plenty. The book’s unsubtle subtitle makes it clear enough where Barber stands: How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole.
Here’s a sample of my take on Barber:
[Barber] sees the explosion of consumer choices today and assumes that Americans are growing ever more materialistic: The more gadgets, gizmos and fripperies the marketplace serves up, the more deeply we fall under commerce’s evil spell. In fact, the opposite is true.
Political scientist Ronald Inglehart has exhaustively documented a world‐wide shift toward “postmaterialist” values, in which, as he puts it, the “emphasis on economic achievement as the top priority is now giving way to an increasing emphasis on the quality of life.” The more stuff we have, the less interested we become in simply accumulating more and the more we seek out instead the intangible satisfactions of memorable experiences, meaningful work and self‐realization.
The existence of books like Mr. Barber’s proves the point. In an amusing irony, the progress of capitalist development creates a continuing demand for fulminations against the evils of materialism. Thus do anti‐market intellectuals like Benjamin Barber find their niche in the consumerist cornucopia they so revile.
For my further thoughts on the revolutionary social consequences of capitalist mass affluence, check out my forthcoming book (out next month) The Age of Abundance: How Prosperity Transformed America’s Politics and Culture.