On May 11, the Department of Health & Human Services finalized rules requiring insurers to tell any of their customers who get premium rebates this summer that the windfall comes courtesy of Obamacare. Here's the official required language: "This letter is to inform you that you will receive a rebate of a portion of your health insurance premiums. This rebate is required by the Affordable Care Act-the health reform law."
Given that Obamacare is already increasing costs for most patients -- insured or otherwise -- I wonder who the lucky few will be who get a chance to read the government's prose. Moreover, it's a bit rich to create this "language mandate" when HHS Secretary Kathleen Sebelius had earlier advised insurance companies not to speak against Obamacare's cost-increasing features. As the Competitive Enterprise Institute's Hans Bader put it:
Obama’s HHS secretary sought to gag insurers that disclosed how Obamacare’s mandates are increasing the cost of health insurance, even though such speech is clearly protected by the First Amendment, telling them if they did so, they could be excluded from health insurance exchanges. Prior to that, the Obama administration attempted to gag insurers from disclosing how Obamacare harms Medicare Advantage participants, drawing criticism from First Amendment experts like UCLA law professor Eugene Volokh, the author of two First Amendment textbooks.
Beyond the unseemliness of it all, however, there's also a constitutional problem: The government can't require people to make politicized statements, whether that's "Live Free or Die" on license plate or the labeling of consumer products where the labels aren't justified on fraud-prevention or public health grounds. See some other examples and legal analysis in Bader's post at CEI's blog.
The bottom line is that just like the First Amendment stops the government from censoring speech, it stops it from forcing speech. And just like there's no "health care is unique" exception to the Commerce Clause, there isn't one to the First Amendment.