At John McCain’s rally Saturday in Springfield, Virginia, the audience chanted “Keep Virginia Red!” as McCain denounced Barack Obama for being a socialist. Say what?
It was very clever of the TV networks back in 2000 to insist on red for Republicans and blue for Democrats; it had often been the reverse in earlier elections. David Brinkley spoke of Ronald Reagan’s “sea of blue” in 1980, and Time wrote in 1984, “On NBC’s national map, a spreading sea of blue represented Reagan’s triumph, and little islands of red symbolized Mondale’s meager winnings; on ABC and CBS maps, the color symbolism was reversed.” NBC that year – like other networks in previous years – was in keeping with the worldwide use of political colors, where typically red represents communism, socialism, and social democracy and blue is associated with conservative parties. But when the dominant U.S. media all decided to paint the Democrats blue and Republicans red, they got rid of that pesky, lingering association of red with socialism.
And it’s worked so well that Virginia Republicans chant “Keep Virginia Red!”