CATO CLEANS UP AT DESIGN AWARDS
The ideas of liberty should be attractive, and the Washington Publishers 2017 Book Design and Effectiveness Awards gave the Cato Institute high marks for making them so. Cato’s Regulation magazine won first place in Journal Cover, and Cato publications took both first and second place in Technical Text: Non-profit Publisher — Freedom in the 50 States won first place, and the Human Freedom Index, copublished by the Cato Institute, the Fraser Institute, and the Liberales Institut, won second place. Arnold Kling’s The Three Languages of Politics, published by Libertarianism.org, won second place in Typographic Jacket or Cover: Non-Profit Publisher.
After launching a new website design, ElCato.org, Cato’s Spanish-language website, has seen an 11 percent growth in traffic and even higher growth in its social media following. In the past four months, the reach of its Facebook posts increased 221 percent and post impressions increased by 117 percent. Over the same period, ElCato Twitter followers increased 23 percent, and retweets increased by 52 percent. ElCato’s editor, Gabriela Calderón de Burgos, has also had some high-profile interactions in the news recently: Over the summer, her regular column at El Universo of Ecuador received multiple formal responses from high-ranking Ecuadorian officials, including the Ecuadorian equivalent of the U.S. Attorney General, the Procurador General de la Nación. Her critiques also ruffled the feathers of the Director of Social Communications at the Ecuadorian Council of the Judiciary and the Ecuadorian Institute of Normalization, a regulatory body that creates nontariff trade barriers in Ecuador. After Calderón de Burgos quipped that the Institute of Normalization is the “tramitología INENficiente,” a play on its acronym INEN that translates to “inefficient red tape,” the agency published an indignant four-page response in El Universo, which is one of the largest newspapers in the country.