DiLorenzo joins Cato’s leadership team after serving nearly 13 years as the executive dean of external relations at George Washington University’s (GWU’s) Milken Institute School of Public Health, where she led the internationally renowned school’s strategic communications, digital marketing strategy, media relations, and events teams. During her tenure, faculty and research were routinely featured in tier-one media, expanding both the brand and reputation of the school. DiLorenzo also served as GWU’s interim vice president of communications and marketing from 2021 to 2022, navigating a presidential transition and a new centralized communication model, as well as an evolving higher education landscape in the wake of the pandemic.
Before joining GWU, DiLorenzo served as senior director of marketing and communications at the Johns Hopkins Bloomberg School of Public Health, where she oversaw digital communications, media relations, publications, and social media and served as the managing editor of the school’s award-winning magazine, Hopkins Bloomberg Public Health.
DiLorenzo also had a successful 20-year career in the media business. She was managing director of local corporate support and marketing at Maryland Public Television and spent 13 years at Discovery Communications in various positions, including executive creative director and vice president of marketing for the TLC and Discovery Home networks. DiLorenzo won many awards for her innovative writing and marketing campaigns and launched the TLC network’s first major brand campaign, Life Unscripted, which led to unprecedented television ratings success with programs such as Trading Spaces and What Not to Wear.