In Juche Strong, director Rob Montz examines the propaganda apparatus that exists in North Korea, the underlying Juche philosophy of national “self‐reliance” that fuels it, and the pivotal role it plays in the continued existence of the secretive country. Montz argues that a collective sense of purpose instilled by cradle‐to‐grave propaganda has been key to sustaining the country, and has created a quasi‐religious fervor around the Kim dynasty that persists even as North Koreans suffer under the brutal regime. Can North Korea continue indefinitely in this fashion? If so, what policies should the U.S. consider as North Korea strives to develop its nuclear program? How should the U.S. respond when North Korean leaders threaten aggression?