The internet may be the way of the future, but how can you measure the success of your social media endeavors? What makes one post go viral, while another sits idle? In the era of the 24/7 news cycle, how can social media managers stay on top of trends — and use those trends to their benefit?

Join three trend-tracking experts — TJ Orentzi, who manages the Washington Post’s biggest social media accounts and works with Post Pulse; Ericka Anderson, co-creator of Right Social Daily; and Jerry Brito, creator of I

Come prepared to share your own experiences and join in the discussion with other digital strategy and new and social media professionals. You can also follow along the conversation on Twitter using #NewMediaLunch.