Can Health Insurance Innovations Reduce Prices and Drive Cost‐​Effective Care?

Featuring James C. Robinson, Mark V. Pauly, and Michael F. Cannon

Third-party payers, private and public, have difficulty restraining healthcare prices, which are typically opaque and all over the place. A new insurance feature — known as “reference pricing” or “reverse deductibles” — has dramatically reduced prices, made prices more transparent to consumers, and spurred consumers to switch to lower-cost providers, all by making consumers cost-conscious. Please join us as we discuss this new innovation and direction in health-care pricing.