Twitter has certainly come a long way since it first launched in 2006. While it may seem obvious that Twitter deserves a central position in every social media manager's online strategy, the specifics of what those tweets should look like remain hotly debated. Are unsolicited tweets uncouth or par for the course? How many hashtags are too many hashtags? When IS a retweet an endorsement? The latest updates to Twitter's interface, coupled with their gradual roll-out, further complicate things.

Join Twitter's Sean Evins for a live-streamed lunchtime presentation, followed by a private Q&A session.

Come prepared to share your own experiences and join in the discussion with other digital strategy and new and social media professionals. You can also follow along the conversation on Twitter using #NewMediaLunch.