While it’s generally agreed that vaping is far safer than cigarette smoking, it’s been swept up in a new prohibitionist frenzy where e‐​cigarettes are viewed as similar enough to cigarettes to warrant identical treatment. Is there a path back to tolerance for smokers and vapers? Jacob Grier is author of The Rediscovery of Tobacco: Smoking, Vaping, and the Creative Destruction of the Cigarette.