Tumblr sits at the unique intersection between blogging and social media, presenting an unusual challenge for social media managers. What role should Tumblr play in your online marketing strategy? How can you find and engage supporters on the platform and what are some best practices for measuring ROI?

Join Tumblr’s Liba Rubenstein for a live‐​streamed lunchtime presentation, followed by a private Q&A session.

Come prepared to share your own experiences and join in the discussion with other digital strategy and new and social media professionals. You can also follow along the conversation on Twitter using #NewMediaLunch.