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When patients lose trust in their physicians and physicians lose trust in the organizations they work with, the tendency is to think that the only solution is government oversight. Dr. Shore concludes that government intervention will aggravate the U.S. trust crisis even further and that there are private solutions that can not only stave off unnecessary regulation but also give prudent health care providers a significant market advantage. Please join us to learn marketing strategies from America’s foremost expert on solving the U.S. trust crisis in health care.