A Frenchman rents a Hollywood movie. A Thai schoolgirl mimics Madonna. It is a commonplace that globalization is influencing local culture. But is it helping as much as it hurts? In Creative Destruction: How Globalization Is Changing the World’s Cultures, Tyler Cowen makes a bold new case for a more sympathetic understanding of cross‐cultural trade. Cowen looks through an economist’s eye at an age‐old question: Are market exchange and aesthetic quality friends or foes?