Canning Spam: Can We Shift the Cost of Unsolicited E‐mail Back to Spammers?
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It’s cheap to send e‐mail, and spammers are taking advantage. To protect our Internet inboxes from choking on record levels of unsolicited e‐mail, the Federal Trade Commission is targeting fraudulent and deceptive spam. Meanwhile, members of Congress are proposing new legislative fixes, ranging from fines to labeling requirements for commercial e‐mail. Our speakers will discuss the impact of these approaches and some possible unintended consequences. They will also explore some emerging private sector solutions.