Canning Spam: Can We Shift the Cost of Unsolicited E‑mail Back to Spammers?
It's cheap to send e-mail, and spammers are taking advantage. To protect our Internet inboxes from choking on record levels of unsolicited e-mail, the Federal Trade Commission is targeting fraudulent and deceptive spam. Meanwhile, members of Congress are proposing new legislative fixes, ranging from fines to labeling requirements for commercial e-mail. Our speakers will discuss the impact of these approaches and some possible unintended consequences. They will also explore some emerging private sector solutions.