A big story on the front page of the Washington Post Style section is illustrated with a beautiful, stylized photo of new CBS anchor Katie Couric. In tiny letters almost invisible to the naked eye, the photo source is identified as CBS. In other words, it’s a publicity photo, not a news photo. There’s another glamorous CBS photo dominating page 8, where the story jumps.
Would the Post print a corporate news release? Not likely, though smaller papers do. Is that different from using a corporate photo? Perhaps. Should the Federal Newspaper Commission look into the use of corporate photos and corporate news releases? Oh, right, we don’t have a Federal Newspaper Commission, because we have a First Amendment.
Why, then, is something called the Federal Communications Commission investigating the use of “video news releases” by television broadcasters (as reported on the front page of the Business section the same day)? Oh, right, because somehow the First Amendment doesn’t give broadcasters the same free speech rights that newspapers enjoy. Prodded by the anti-free-speech lobby Center for Media and Democracy, the FCC wants to know if broadcasters clearly label “video news releases” produced by corporations when they are used on local news programs. CMD is well within its rights to criticize the use of VNRs. But when it calls for government regulation of what can and must be shown on news broadcasts, it’s calling for censorship. And censorship is far worse than “fake news” about new products on local television broadcasts.