Obesity remains a serious health problem and it is no secret that many people want to lose weight. Behavioral economists typically argue that “nudges” help individuals with various decisionmaking flaws to live longer, healthier, and better lives. In an article in the new issue of Regulation, Michael L. Marlow discusses how nudging by government differs from nudging by markets, and explains why market nudging is the more promising avenue for helping citizens to lose weight.
In Bootleggers & Baptists: How Economic Forces and Moral Persuasion Interact to Shape Regulatory Politics, economists Bruce Yandle and Adam Smith explain how money and morality are often combined in politics to produce arbitrary regulations benefiting cronies, while constraining productive economic activities by the general public.
Featuring Liba Rubenstein, Director of Outreach, Tumblr (@libawr); Moderated by Kat Murti, Digital Marketing Manager, Cato Institute (@KatMurti).
Tumblr sits at the unique intersection between blogging and social media, presenting an unusual challenge for social media managers. What role should Tumblr play in your online marketing strategy? How can you find and engage supporters on the platform and what are some best practices for measuring ROI?
Join Tumblr’s Liba Rubenstein for a live-streamed lunchtime presentation, followed by a private Q&A session.
Come prepared to share your own experiences and join in the discussion with other digital strategy and new and social media professionals. You can also follow along the conversation on Twitter using #NewMediaLunch.