Kids, Cartoons, and Cookies: Should We Restrict the Marketing of Food to Children?

Policy Forum
June 7, 2004
12:00PM to 1:30PM
Featuring Todd Zywicki, Director, Office of Policy Planning, Federal Trade Commission; Dale Kunkel, Professor of Communications, University of California–Santa Barbara, Member of the American Psychological Association’s Task Force on Advertising and Children; and Daniel L. Jaffe, Executive Vice President, Association of National Advertisers.

Public health officials are growing increasingly concerned with rising rates of childhood obesity. Some nutrition and consumer advocates have suggested that much of the rise may lie in the way food — particularly food high in sugar — is marketed to children. In the 1970s, the United States nearly banned the food industry from marketing food to children due to concerns over tooth decay. Many groups are now calling for the Federal Trade Commission to revisit such a ban. Sweden already bans direct marketing to children. Ireland, Britain, New Zealand, Greece, and several other countries may follow suit. Are food marketers and advertisers responsible for overweight kids? Should the United States prevent the direct marketing of food to children?

Todd Zywicki’s PowerPoint presentation
Dale Kunkel’s PowerPoint presentation
Daniel Jaffe’s PowerPoint presentation