The Few, the Proud, the SiCKO Audience

This fun quote from the Kaiser Family Foundation, which polled the public regarding Michael Moore’s film SiCKO, just landed in my inbox:

“Our poll shows how the combination of good timing, a controversial director, and lots of free media attention can generate real impact for a film that very few people have actually seen,” said Kaiser President and CEO Drew E. Altman, Ph.D.