These comments will address the following questions:
I. What are the costs and benefits, to both industry and consumers, of online profiling?
II. Are consumers’ privacy interests implicated by the collection, compilation, sale and use of information collected by online profiling companies?
III. What self‐regulatory efforts have online profiling companies undertaken to address concerns raised by their collection, compilation, sale, and use of consumer information? How do these efforts address the fair information practice of notice, choice, access, security, and enforcement? What are the costs and benefits, to both consumers and businesses, of such self‐regulatory efforts.