August 27, 2007 10:40AM 

# The Few, the Proud, the SiCKO Audience 

By [Michael F. Cannon](https://www.cato.org/people/michael-f-cannon) 

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This fun quote from the [Kaiser Family Foundation](http://www.kff.org/kaiserpolls/pomr082707nr.cfm), which polled the public regarding Michael Moore’s film *[SiCKO](https://www.cato.org/event.php?eventid=3897)*, just landed in my inbox:

> “Our poll shows how the combination of good timing, a controversial director, and lots of free media attention can generate real impact for a film that very few people have actually seen,” said Kaiser President and CEO Drew E. Altman, Ph.D.

##### Related Tags 

[General](https://www.cato.org/general), [Health Care](https://www.cato.org/health-care) 

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