# Multimedia 

Multimedia 

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- [Podcasts](/podcasts)
- [Cato Video](/multimedia/cato-video)
- [Video Series](/search/category/video-series)
- [Events](/multimedia/events)

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Video 

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[ 

Video 

](https://cdn.cato.org/archive-2014/nml-05-01-14.mp4) 

[ 

Audio 

](https://cdn.cato.org/archive-2014/nmla-05-01-14.mp3) 

Events • May 1, 2014 

# Tumblr for Non-Profits: Finding and Engaging your Audience 

Tumblr sits at the unique intersection between blogging and social media, presenting an unusual challenge for social media managers. What role should Tumblr play in your online marketing strategy? How can you find and engage supporters on the platform and what are some best practices for measuring ROI? 

Join Tumblr’s Liba Rubenstein for a live-streamed lunchtime presentation, followed by a private Q&A session. 

Come prepared to share your own experiences and join in the discussion with other digital strategy and new and social media professionals. You can also follow along the conversation on Twitter using #NewMediaLunch. 

[![Creative Commons License](/build/cato_2020/images/creative-commons.svg)](http://creativecommons.org/licenses/by-nc-sa/4.0/) 
This work is licensed under a [Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License](https://creativecommons.org/licenses/by-nc-sa/4.0/). 

##### Featuring 

##### Liba Rubenstein 

[![Media Name: kat_murti.jpg](/sites/cato.org/files/styles/author_picture/public/authors/kat_murti.jpg?itok=HRw_xL2Z)](/people/kat-murti) 

##### [Kat Murti](/people/kat-murti)

Associate Director of Audience Acquisition and Engagement, Cato Institute

[ 

](http://www.twitter.com/KatMurti) [ 

](mailto:kmurti@cato.org)