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Events • March 29, 2017 

# Can Health Insurance Innovations Reduce Prices and Drive Cost-Effective Care? 

Third-party payers, private and public, have difficulty restraining healthcare prices, which are typically opaque and all over the place. A new insurance feature — known as “reference pricing” or “reverse deductibles” — has dramatically reduced prices, made prices more transparent to consumers, and spurred consumers to switch to lower-cost providers, all by making consumers cost-conscious. Please join us as we discuss this new innovation and direction in health-care pricing.

[![Creative Commons License](/build/cato_2020/images/creative-commons.svg)](http://creativecommons.org/licenses/by-nc-sa/4.0/) 
This work is licensed under a [Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License](https://creativecommons.org/licenses/by-nc-sa/4.0/). 

##### Featuring 

##### James C. Robinson 

![Mark-Pauly.jpg](/sites/cato.org/files/styles/author_picture/public/2023-07/Mark-Pauly.jpg?itok=i11mD09G) 

##### Mark Pauly 

Professor Emeritus of Health Care Management, University of Pennsylvania

[![Michael F. Cannon](/sites/cato.org/files/styles/author_picture/public/2021-01/Michael%20Cannon.jpg?itok=0UROn8Dc)](/people/michael-f-cannon) 

##### [Michael F. Cannon](/people/michael-f-cannon)

Director of Health Policy Studies, Cato Institute

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