Book Forum 

# *Pivot or Die: How Leaders Thrive When Everything Changes*

Published By HarperCollins • 2024 

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Date and Time 

October 8, 2024 4 - 5 PM EDT 

Location 

Cato Institute, 1000 Massachusetts Ave, NW, Washington, DC 

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##### Featuring 

![Gary Shapiro](/sites/cato.org/files/styles/author_picture/public/2024-08/gary-shapiro.jpeg?itok=yM-a_FKe) 

Gary Shapiro 

Consumer Technology Association

[ 

](https://twitter.com/GaryShapiro) 

![Christopher J. Lewis](/sites/cato.org/files/styles/author_picture/public/2026-05/christopher-j-lewis-circle.jpg?itok=Vgj7EQLM) 

Christoper J. Lewis 

President and CEO, Public Knowledge

[ 

](https://twitter.com/ChrisJ_Lewis) 

![Jessica Melugin](/sites/cato.org/files/styles/author_picture/public/2024-08/Jessica-Melugin%20Cropped.jpg?itok=27EAcJth) 

Jessica Melugin 

Director of the Center for Technology & Innovation, Competitive Enterprise Institute

[ 

](https://x.com/melugin_p) 

[![Jennifer-Huddleston-img-cropped2.jpg](/sites/cato.org/files/styles/author_picture/public/2023-06/Jennifer-Huddleston-img-cropped2.jpg?itok=nA04B0o7)](/people/jennifer-huddleston) 

[Jennifer Huddleston](/people/jennifer-huddleston)

Senior Fellow, Cato Institute

[ 

](https://x.com/jrhuddles) 

Gary Shapiro’s new book *Pivot or Die* looks at the challenges facing today’s technology entrepreneurs and innovators and examines the flexibility and agility that is needed to survive in an increasingly competitive market. How does the regulatory framework enable or prevent such pivots? What lessons are there for future entrepreneurs and policymakers from past case studies? Join us for a conversation with the author and leading scholars about competition, innovation, and the impact of policy and regulation.

**Reception to follow.**

![Pivot or Die cover](/sites/cato.org/files/styles/promo_block_book_cover_1x/public/2024-08/pivot-or-die-cover.jpg?itok=6JIfM5Gn) 

##### Featured Book 

As CEO of the Consumer Technology Association ®, owner and producer of CES ®, Gary Shapiro has had a front row seat to the launch of nearly every recent major technology. He’s seen tech companies rise and fall, and bankrupt entrepreneurs become billionaires. After more than four decades in the industry, he knows that leaders who make it in the tech world have one thing in common: they know how to pivot.

[Purchase Book](https://www.amazon.com/Pivot-Die-Leaders-Everything-Changes/dp/0063374773?tag=catoinstitute-20) 

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