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Regulation Magazine

Regulation targets a specialized audience of policymakers, government affairs professionals, academic researchers, and business leaders who are interested in the effects of government policy on various sectors of the economy. For advertisers interested in reaching these individuals, Regulation provides a unique marketing opportunity.

Advertising Rates and Policies

Send advertising materials and queries to:

Thomas A. Firey
Managing Editor
Regulation
1000 Massachusetts Avenue, N.W.
Washington, D.C. 20001
202-218-4636 (phone)
202-842-3490 (fax)

Rates

Black & white with spot-color
Full page $650
Half page $350
One-third page $250
Quarter page $200
Four-color
Cover 2 or 3 $800

Regulation offers discounted rates for multiple insertions.

Deadlines

Issue Space reserved Art received
No. 1 (March) January 31 February 10
No. 2 (June) April 30 May 10
No. 3 (September) July 31 August 10
No. 4 (December) October 31 November 10


Specifications (W x H) and Position Restrictions*

Trim size 8.5 x 11
Full page with bleed 8.75 x 11.25
Full page without bleed 7.5 x 10
Half-page horizontal 7.5 x 5
Half-page vertical 3.75 x 10 or 5 x 7.5
One-third page horizontal 7.5 x 3.375
One-third page vertical 2.5 x 10
Quarter-page horizontal 7.5 x 2.5
Quarter-page vertical 3.75 x 5 or 2.5 x 7.5

* Position of inside ads depends on issue layout and ad width. (Feature articles are set in 3.75" columns, letters and book reviews in 2.5" columns.)

Requirements:

Advertising submissions can be made electronically (preferred) or in camera-ready format. Submitted ads should be in one (or more) of the sizes listed above, and should add additional trim space, especially if the ad includes a bleed.

Electronic submission should be in .pdf format with all fonts embedded and all supporting files included. Full-color electronic ads (available on the interior cover pages) should use a CMYK-build format. All other interior ads should use a grayscale format but can use a second color that rotates on a seasonal basis: Spring: green (PMS 562), Summer: blue (PMS 3015), Fall: orange (PMS 138), Winter: red (PMS 180). Any images included in the electronic ad should be at 600 dpi.

For camera-ready art, line screens should be 133 or 150 lpi (266 or 300 dpi) for best results.

Policies:

All advertisements are subject to our approval of text and illustrations. We reserve the right to reject or cancel any advertisement. The advertiser and advertising agency assume liability for all content of advertisements printed and also assume responsibility for any claims arising therefrom against the Cato Institute.



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