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er local banks is likely to emerge. Although the number of
banks in the United States will continue to decline, small
banks will survive. Consumers will enjoy greater conve-
nience and a greater array of options, and that will be true
in neighborhoods of all income categories.
To project how the U.S. banking system is likely to
evolve, it is useful to focus on California, which has had
unrestricted branching within the state for more than a cen-
tury. Market forces, rather than branching and geographic
restrictions, have been the primary determinant of the stru-
cture of banking within California. The large and diverse
economy of California thus can provide a good indication of
how the U.S. banking system as a whole will evolve now that
artificial barriers to branching across state lines have
been eliminated.23 Four hundred commercial banks and thrift
institutions operate in the state of California (as of June
1997). These California banks and thrifts hold just under
one-seventh of all U.S. deposits. If the whole of the
United States will ultimately have the structure we see in
California today, the number of banks that is likely to ex-
ist in the long run in the United States is roughly 2,800.
(In other words, multiply the number of institutions in Cal-
ifornia [400] by the inverse of their U.S. market share [7]
to determine the total number of banks.)
Survival of Small Institutions
Since there are approximately 9,000 banks and thrifts
in the United States today, that projection implies that the
number of banks in the United States will shrink by two-
thirds. That large reduction in the number of banks, howev-
er, does not imply that the smaller banks are in danger of
disappearing or that there will be less competition. First,
California provides an instructive example of the survival
of small banks. Banking in California is not more concen-
trated than in other states even though there are relatively
fewer banks there. Bank of America, the largest bank in
California and one of the largest banks in the world, has a
market share of 21 percent of deposits in California. The
average market share of the largest bank in each state in
the United States is 20 percent, virtually the same as in
California. If we sum the deposits held by the 5 or 10
largest banks and thrifts in each state, however, banking in
California is less concentrated than in the average state.
Small institutions have survived and will survive in the
same markets as the banking giants.