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world. Japanese companies successfully entered that market en masse, causing Silicon
Valley's three largest companies, Intel, Advanced Micro Devices, and National
Semiconductor, to abandon the DRAM market. Intel later acknowledged that it felt it
could have weathered the storm but chose to abandon DRAMs in order to put its full
force behind microprocessor development. What a great decision that was. I was
working in the memory group at Advanced Micro Devices at the time. We did exit the
DRAM business because we could not make money in it. We felt that Japan was dumping
DRAM chips into the United States, selling them below manufacturing cost.
In retrospect, I believe that Japan simply got better at manufacturing than we were
for a while and was able to produce the chips at extremely competitive costs. Charlie
Sporck, then president of National Semiconductor, was the father of Sematech. Sporck
used the U.S. DRAM failure as a rallying cry.
Nishi ran the Toshiba DRAM program, which was the most successful of the
Japanese efforts. He testified that there was very little financial aid from MITI to the
Japanese semiconductor industry and also that the Japanese semiconductor
companies--intense rivals--never shared secret information but only general "road map"
information that allowed the companies to gauge the effectiveness of their programs and
make sure they were headed in the right direction. Three important American
semiconductor companies did remain in the DRAM race: Motorola, Texas Instruments,
and thenstart-up Micron Technology in Boise, Idaho. Texas Instruments now
manufactures DRAMs in plants around the world, and Micron has grown to be a $3 billion
company known to be able to outmanufacture any of its Japanese rivals. The domestic
military chip supply was never in danger, and MITI had very little to do with the Japanese
success in the mid-1980s. Superbly managed Japanese companies simply beat us--for a
while.
The tables have now turned. America again leads Japan in semiconductor market
share. Intel's decision to focus on the microprocessor business, combined with its
excellent execution, has propelled it to become the number-one semiconductor company
in the world. America's semiconductor manufacturing capability has caught up with
Japan's. Our focus on designing innovative chips has proven to be more important than
Japan's focus on grinding out commodity chips at very low cost. Many of the American
semiconductor companies that were very small start-ups at the time of Sematech's
formation--Cypress Semiconductor, Altera, Xilinx, Linear Technology, Maxim, Micron
Technology, LSI Logic, and VLSI Technology--are now substantial corporations with
revenues of from $500 million to $3 billion. Those companies manufacture a dazzling
variety of products. We all export to Japan. The innovativeness and resilience of the
American semiconductor industry enabled it to react to the attack--and win. That success
cannot be attributed to Sematech. None of us were members.
Although the MITI VLSI program was successful, the fact is that MITI has also