• SUPPORT CATO
• FOR STUDENTS
• FOR MEDIA
• FREE NEWSLETTERS

• HOME

• ABOUT

• BLOG

• CATO STORE

• CENTERS & PROJECTS

• EVENTS

Cato Live

Event Archives

Events Multimedia

Event FAQs

Cato University

Directions to Cato

Contact Cato

• EXPERTS

• MULTIMEDIA

• PUBLICATIONS

• RESEARCH AREAS

• SPEAKERS BUREAU

• SUPPORT CATO

• CATO UNBOUND

• DOWNSIZING
  GOVERNMENT.ORG

• ELCATO.ORG

• LIBERTARIANISM.ORG

Kids, Cartoons, and Cookies: Should We Restrict the Marketing of Food to Children?

POLICY FORUM
Monday, June 7, 2004
12:00 pm

Featuring Todd Zywicki, Director, Office of Policy Planning, Federal Trade Commission; Dale Kunkel, Professor of Communications, University of California–Santa Barbara, Member of the American Psychological Association’s Task Force on Advertising and Children; and Daniel L. Jaffe, Executive Vice President, Association of National Advertisers.

The Cato Institute
1000 Massachusetts Avenue, NW
Washington, DC 20001

Watch the Event in Real Video
Listen to the Event in Real Audio (Audio Only)
Todd Zywicki's PowerPoint presentation
Dale Kunkel's PowerPoint presentation
Daniel Jaffe's PowerPoint presentation

Public health officials are growing increasingly concerned with rising rates of childhood obesity. Some nutrition and consumer advocates have suggested that much of the rise may lie in the way food -- particularly food high in sugar -- is marketed to children. In the 1970s, the United States nearly banned the food industry from marketing food to children due to concerns over tooth decay. Many groups are now calling for the Federal Trade Commission to revisit such a ban. Sweden already bans direct marketing to children. Ireland, Britain, New Zealand, Greece, and several other countries may follow suit. Are food marketers and advertisers responsible for overweight kids? Should the United States prevent the direct marketing of food to children?