In a prominent article about Islamic State in the Washington Post over the weekend, Carol Morell and Jody Warrick suggest that, by massacring people in various locales, the group was growing in appeal—or “allure” in the words of the headline writer. How this remarkable process comes about is not explained, nor is evidence given to back it up. It is said to be a conclusion reached by “experts,” but only one of these is quoted in the article, and none of the quotes from him seems to fit, much less support, the article’s conclusion.
There is certainly evidence, much of it noted in other articles in the Post, to suggest that the appeal (or allure) of the vicious group actually is, like the scope of the territory it holds in Syria and Iraq, in severe decline. By 2016, the flow of foreign fighters going to join the group may have dropped by 90 percent over the previous year even as opposition to the group among Arab teens and young adults rose from 60 percent to 80 percent. Any allure the group may have in Iraq certainly fails to register on a poll conducted there in January 2016 in which 99 percent of Shiites and 95 percent of Sunnis express opposition to it. And, according to the FBI, the trend for Americans seeking to join Islamic State is decidedly downward.
Indeed, overall, the Islamic State has followed policies and military approaches that have repeatedly proven to be counterproductive in the extreme in enhancing its “appeal” and/or “allure.” High among these was the utterly mindless webcast beheadings of American hostages in 2014 that turned the United States almost overnight from a wary spectator into a dedicated military opponent.